“Rejection is a real thing. And you really have to be able to get over yourself and really decide: is this something to be hurt over? Or is this just one more bump in the road?”
– Frances Reimers

Frances Reimers is the CEO of Firestarter, a personal branding firm based in Alexandria, Virginia.

Every day, Frances helps athletes, coaches, and sports executives across the nation to develop, manage, enhance, and protect a key professional asset: their personal brands.

She works with some of the biggest names in sports, but that doesn’t mean you shouldn’t be worried about building your own personal brand. In our conversation, Frances tells you why.



Show Notes

[3:27] What is a personal brand?

[10:22] Leaving a six-figure job to launch Firestarter

[16:27] Early challenges and road blocks

[27:30] How to keep your ego in check

[39:09] 3 tips for building your side hustle while working full-time

After Listening…

Check out Firestarter over at their website, YourFirestarter.com!

You can also follow Frances on Instagram and Twitter.

Thanks for listening! Check out these related episodes:

Building an International Sports Agency with Brittany Gilman

The NFL Playbook to Winning (in Life & Business) with Shawn Harper

Want More Underdog Stories?

Join our Underdog Newsletter for a weekly rundown of the best articles, videos, and podcasts in the sports universe.

Invalid email address
Join 1,997+ weekly readers. 100% free, unsubscribe anytime.

Want More Underdog Stories?

Get a bite-sized rundown of the best underdog stories in sports – handpicked from across the web & delivered to your inbox every Tuesday.

Join 2,055+ Weekly Readers