Interviews

Igniting Your Brand with Firestarter CEO Frances Reimers

Published

October 3, 2019

Frances Reimers interview on Hustle & Motivate, a podcast presented by Joker Mag, the home of the underdog.

Credit-Frances Reimers/Firestarter/Joker Mag Illustration

“Rejection is a real thing. And you really have to be able to get over yourself and really decide: is this something to be hurt over? Or is this just one more bump in the road?”
– Frances Reimers

Frances Reimers is the CEO of Firestarter, a personal branding firm based in Alexandria, Virginia.

Every day, Frances helps athletes, coaches, and sports executives across the nation to develop, manage, enhance, and protect a key professional asset: their personal brands.

She works with some of the biggest names in sports, but that doesn’t mean you shouldn’t be worried about building your own personal brand. In our conversation, Frances tells you why.

Show Notes

[3:27] What is a personal brand?

[10:22] Leaving a six-figure job to launch Firestarter

[16:27] Early challenges and road blocks

[27:30] How to keep your ego in check

[39:09] 3 tips for building your side hustle while working full-time

After Listening…

Check out Firestarter over at their website, YourFirestarter.com!

You can also follow Frances on Instagram and Twitter.

Thanks for listening! Check out these related episodes:

Building an International Sports Agency with Brittany Gilman

The NFL Playbook to Winning (in Life & Business) with Shawn Harper

In this article:

Written By Tyler O'Shea

Division III baseball alum (McDaniel College), founder of Joker Mag, and author of The Underdog Mentality: Sports Stories That Will Change How You See the Game (And Yourself). Since launching in November 2017, my stories have been featured on platforms such as FOX Sports, SB Nation, and The Sporting News, reaching over 1.5 million readers worldwide. The seed was planted way back in 7th grade when I got cut from the baseball team. Instead of giving up, I found hope and inspiration in stories of undersized athletes who defied expectations. I ultimately played baseball through college, earning Honorable Mention on the All-Centennial Conference team in my senior season. Today, my mission is simple: To share stories that give people the same feeling I felt when I was that undersized ballplayer searching for hope, inspiration, and evidence that my dream was possible. Like my mom always told me, you can do anything you set your mind to. Sometimes we just need a little extra push. And that’s why I’m so passionate about sharing these stories with the world.